When we watch films as an audience we all follow different motives. Some of us search for an entertainment that helps to escape reality, others look for drama that allows to go through a fictionalized catharsis. Nonetheless, in both cases we deal with the time we spend, waste or gain in cinema. At some point, the reception process drastically resembles the reversible circuit between actual and virtual images. The audience sees on the screen a picture that is actualized, “a pure fiction of reality” according to Deleuze (85), but all our readings or perceptions are, in fact, virtual. Therefore, for the spectator in cinema the current moment already includes his/her interaction with different plans of time, so being in the present we reach a fictionalized past or future. It is perhaps our simultaneous coexistence with regions of time that makes us love films.